{"id":1068,"date":"2019-03-20T12:01:26","date_gmt":"2019-03-20T11:01:26","guid":{"rendered":"http:\/\/tellus-ing.com\/?p=1068"},"modified":"2019-03-20T12:10:12","modified_gmt":"2019-03-20T11:10:12","slug":"fumelois-tellus-ceram-la-haute-couture-du-refractaire","status":"publish","type":"post","link":"https:\/\/tellus-ing.com\/en\/2019\/03\/20\/fumelois-tellus-ceram-la-haute-couture-du-refractaire\/","title":{"rendered":"Fum\u00e9lois : Tellus Ceram, la haute-couture du r\u00e9fractaire !!!"},"content":{"rendered":"
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ARTICLE PUBLI\u00c9 PAR TOURNON REPORTER<\/a><\/h4>

Apr\u00e8s avoir fr\u00f4l\u00e9 la liquidation judiciaire en 2013, la briqueterie de Monsempron-Libos est repartie vers la croissance avec une nouvelle strat\u00e9gie : le haut de gamme !!!<\/p>

La briqueterie de Monsempron Libos fait partie du patrimoine industriel du Fum\u00e9lois. Elle fut cr\u00e9\u00e9e en 1910 sous le nom de Soci\u00e9t\u00e9 de Produits R\u00e9fractaires de Fumel et Libos. Cette unit\u00e9 fut dot\u00e9e d\u00e8s le d\u00e9but de sa cr\u00e9ation d\u2019un grand four Hoffman. Les mati\u00e8res premi\u00e8res \u00e9taient proches dans le Fum\u00e9lois avec la carri\u00e8re du \u00ab Br\u00e9tou \u00bb riche en alumine et le client \u00e9tait juste l\u00e0 : l\u2019usine voisine de Fumel, Soci\u00e9t\u00e9 M\u00e9tallurgique du P\u00e9rigord \u00e0 l\u2019\u00e9poque, qui utilisait les rev\u00eatements r\u00e9fractaires pour ses hauts fourneaux.<\/p><\/div><\/div>

\"\"<\/em><\/p>

350 salari\u00e9s en 1972<\/em><\/p>

En 1955, la petite entreprise s\u2019est bien d\u00e9velopp\u00e9e et fait place \u00e0 une grande usine qui appartient d\u00e9sormais \u00e0 Pont-\u00e0-Mousson, la Soci\u00e9t\u00e9 G\u00e9n\u00e9rale de Produits R\u00e9fractaires (SGPR). En 1972, l\u2019usine de 1910 est d\u00e9truite pour cr\u00e9er une unit\u00e9 plus moderne qui accueille 350 salari\u00e9s. Lafarge R\u00e9fractaire en prend le contr\u00f4le en 1981. Ces ann\u00e9e-l\u00e0 sont un moment charni\u00e8re dans le monde du r\u00e9fractaire avec un changement strat\u00e9gique de taille. L\u2019entreprise cesse de produire des \u00e9l\u00e9ments qui se renouvellent au plus pr\u00e8s du feu pour se lancer dans le produit isolant. Mais ce dernier n\u00e9cessite une fabrication plus longue et moins de personnel !<\/p>

De surcro\u00eet, le march\u00e9 devient de plus en plus concurrentiel \u00e0 l\u2019aube du nouveau si\u00e8cle avec l\u2019arriv\u00e9e des Pays de l\u2019Est et un peu plus tard de la Chine. La briqueterie supporte mal cette p\u00e9riode et changera \u00e0 neuf reprises de propri\u00e9taire jusqu\u2019en 2003. Plusieurs personnes tentent de la reconstruire en partant de presque rien. En 2007, quatorze salari\u00e9s se lancent mais commettent l\u2019erreur de vouloir faire de la production de masse plut\u00f4t que de la qualit\u00e9. En 2010, Mesmain Berragnes, qui faisait partie de la tentative de 2007, reprend les r\u00eanes de la soci\u00e9t\u00e9 qui devient Tellus Ceram.<\/p>

Monter en gamme<\/em><\/p>

Un plan social fait chuter les effectifs en 2013 mais parait in\u00e9vitable au nouveau patron \u00ab On n\u2019avait pas le choix, il fallait changer compl\u00e9tement notre fusil d\u2019\u00e9paule. Cela a \u00e9t\u00e9 douloureux mais c\u2019\u00e9tait au prix de la survie de l\u2019entreprise \u00bb explique-t-il. Sa strat\u00e9gie est simple : Monter en gamme pour aller chercher de la marge. \u00ab On ne pouvait pas lutter sur les prix, donc on a mis\u00e9 sur notre expertise des produits les plus techniques \u00bb. Le red\u00e9marrage est difficile car il faut aller chercher de nouveaux clients et les salari\u00e9s doivent adh\u00e9rer au projet en plein plan social.<\/p>

Mais peu \u00e0 peu, la strat\u00e9gie fonctionne, et l\u2019activit\u00e9 red\u00e9marre. \u00ab Je ne vends pas de la brique, je vends de la confiance \u00bb r\u00e9sume Mesmain Berragnes. La soci\u00e9t\u00e9 de Monsempron a un vrai savoir-faire reconnu dans le monde entier et produit des pi\u00e8ces achet\u00e9es par les plus grandes entreprises du secteur comme Saint-Gobain, P\u00e9chiney, ou Areva. Elle se focalise sur le haut de gamme et propose des produits \u00ab de haute-couture \u00bb que ses concurrents ne savent pas fabriquer avec une telle technicit\u00e9.<\/p>

L\u2019avenir est maintenant d\u00e9gag\u00e9 avec presque un million de pi\u00e8ces vendues dans le monde entier et presque deux millions de chiffre d\u2019affaire en 2015. D\u2019ailleurs, Tellus Ceram va bient\u00f4t ouvrir une nouvelle ligne de production et compte bien embaucher \u00e0 nouveau du personnel.<\/p>

\u00ab Rien n\u2019est jamais acquis mais avec 23 salari\u00e9s on a retrouv\u00e9 l\u2019effectif pr\u00e9sent avant le plan social, preuve d\u2019un certain renouveau de l\u2019entreprise. Et on recommence \u00e0 investir dans l\u2019outil de production \u00bb conclut Mesmain Berragnes.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

ARTICLE PUBLI\u00c9 PAR TOURNON REPORTER Apr\u00e8s avoir fr\u00f4l\u00e9 la liquidation judiciaire en 2013, la briqueterie de Monsempron-Libos est repartie vers la croissance avec une nouvelle strat\u00e9gie : le haut de gamme !!! La briqueterie de Monsempron Libos fait partie du patrimoine industriel du Fum\u00e9lois. Elle fut cr\u00e9\u00e9e en 1910 sous le nom de Soci\u00e9t\u00e9 de… Read More »Fum\u00e9lois : Tellus Ceram, la haute-couture du r\u00e9fractaire !!!<\/span><\/a><\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":70,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[216],"tags":[],"class_list":["post-1068","post","type-post","status-publish","format-standard","hentry","category-articles-sur-tellus-ceram"],"yoast_head":"\nFum\u00e9lois : Tellus Ceram, la haute-couture du r\u00e9fractaire !!! - Tellus Ceram<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/tellus-ing.com\/en\/2019\/03\/20\/fumelois-tellus-ceram-la-haute-couture-du-refractaire\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fum\u00e9lois : Tellus Ceram, la haute-couture du r\u00e9fractaire !!! - Tellus Ceram\" \/>\n<meta property=\"og:description\" content=\"ARTICLE PUBLI\u00c9 PAR TOURNON REPORTER Apr\u00e8s avoir fr\u00f4l\u00e9 la liquidation judiciaire en 2013, la briqueterie de Monsempron-Libos est repartie vers la croissance avec une nouvelle strat\u00e9gie : le haut de gamme !!! 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La briqueterie de Monsempron Libos fait partie du patrimoine industriel du Fum\u00e9lois. 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